Our Story
A chance meeting halfway around the world sparked the idea for Daniel Wellington. Our founder, Filip Tysander, met a British gentleman whose effortless style and love for vintage watches on weathered NATO straps caught his eye.
His name? Daniel Wellington.
Inspired by this timeless approach, Filip set out to create his own line of watches— minimalistic, refined, and versatile. These designs, featuring interchangeable watch straps, quickly became iconic. Today, they remain the essence of Daniel Wellington, blending Scandinavian simplicity with precision Japanese movement.
Whether paired with our colorful NATO straps, sleek leather straps, or crafted mesh straps, Daniel Wellington watches are designed to complement any style with understated elegance.
Our Mission
Since 2011, we've dedicated ourselves to crafting premium watches and accessories that inspire confidence and self-expression.
Who We Are
We source only the finest materials—crystals, precious stones, stainless steel plating, and quartz movements. Our pieces are more than just fashion statements; they are timeless companions built to last.
As a contemporary Scandinavian brand, we value quality and precision in everything we create. Each product is meticulously designed in Stockholm, with careful attention to detail.
Versatility Meets Style
Quality You Can Trust
Our seasonless watches and accessories are designed to fit any occasion and complement diverse styles, empowering you to express your individuality.
What We Stand For
Our mission is simple:
Make luxury accessible
Empower your self-expression
Provide stylish details you'll love
Explore our collection and find the perfect piece that speaks to you.
Through responsible sourcing and ambitious goals, we're shaping a future where style meets sustainability. Read more about our sustainability efforts here.